Freakishly Personalized

We talk a lot about personalization, and about how personalization improves the user’s experiences, and about how personalization makes the user feel appreciated. Well, I’ve just found out that you can take personalization too far. My dad got a birthday card from the dealer that sold him his car several years ago. This is freaky.

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Have you ever noticed that librarians often tag things using plurals for countable nouns, just as if we’re creating subject headings? I’ve noticed this in my own tagging, in other librarians’ Flickr tagging, and on Technorati. I smile every time I see other people who have the same habit I have. It’s so … cute.

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