Another Reason Our Legacy Systems Must Evolve or Die

In a not-so-recent New Yorker that I hadn’t yet read, I ran across this sentence about Google’s emerging advertising markets: Two vital markets are television, which is ‘easily attainable,’ and mobile phones, which are ‘more personable’ and more ‘targetable’ than most advertising. (Auletta 36) This resonated with something that John Riedl (keynote speaker extraodinaire) said

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