Because it’s just so brilliant.

The Old Spice Guy made custom videos, by request via social media.

Andy did his awesome Andy thing and took that as a challenge, and so we ended up with this library-related video:

And then came the news that 8 out of 5 dentists say that studying in the library is six bajillion times more effective than studying in your shower!

If all advertising were this fun I’d turn off my spam filters.